A collection of my favourite brand projects.
Read MoreDesign
what3words x First Responders
what3words has been integrated into emergency services across the UK.
Read MoreAmnesty International
Amnesty International work with Ogilvy & Mather London to manage their global strategy and this piece of creative work is a beautiful reminder of the good Amnesty achieves in their three main efforts: Women's Sexual Rights, Arms Trade & Wrongful Imprisonment. The candles have a lovely physicality that you can see in this film from D&AD.
Role: Creative Director
Awards:
Cannes Product Design Lion
Clio Silver
D&AD Graphite Pencil in Direct
Diamond Shreddies
In 2008 we gave the humble square Shreddies cereal an angular upgrade, and created Diamond Shreddies. Which everyone agrees is much, much better. Watch the case study video for the quick overview and I've included some of the campaign elements for your enjoyment.
Awards:
Clios
Grand Clio
Clio Gold
D&AD in the book
One Show Bronze Pencil
London International Gold
Applied Arts Annual
CMA Gold
The Cassies
Grand Prix
2 Golds
Cannes
Shortlist Titanium & Integrated Lions
This campaign has also popped up in books, textbooks and TED talks, not always accurately, but everyone gets their tale to tell ;-)
TV - 30" & 15"
Web Films - These are real people who thought they were at real focus groups.
You can see the public's outcry on YouTube here (and yes, people are shocked at seeing a billboard).